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Reach out to potential customers when they search for businesses like yours on Google Search and Maps.
You only pay for results, e.g., when someone clicks through to your website or calls your business.

Start growth journey with a Google Ads partner

Google Ads specialists

We understand why Google Ads is one of the most used online marketing channels and its results ensure its continued popularity.

When Google Ads is set up correctly, the ads target the customers who are looking for a specific product or service very precisely, and visitors from it are often quite far in their purchase process. Therefore, we can quickly see if the effort is profitable for your business.

Win market share with Google Ads

Right now, Google Ads is the best tool for generating leads and online sales.

Google Ads ensures that your ad gets top placement in attractive searches, allowing you to show customers relevant ads as they move around the internet.

Our solutions are always developed in close collaboration with our customers to ensure the best possible results.

Google Ads specialists
Google Ads agency - google partner illustration

W360 is a Certified Google Ads Partner

What does this mean for your business?

Our certified Google Ads employees are Google Ads specialists and assist in setting up your company's Google Ads campaigns. We do it so that the budget and return match, thereby providing maximum effect with a better ROI. Start your growth journey with a dedicated Google Ads agency.

Achieve the desired sales results

Leads with Google Ads

We can help your business with more leads. Lead generation can provide your business with quality leads that can be seen on the bottom line.

The type of leads we typically assist with:

  • Calls
  • Newsletter subscribers
  • Sales of products or services
  • Downloads
  • Product awareness

Optimized Google Ads campaigns
for growth-ready businesses

We help you define measurable objectives for your online advertising.

To ensure an effective Google Ads campaign, we help you develop campaigns, ad groups, ads, ad variants, keywords, reporting, geographic targets, and conversion tracking.

Contact a Google Ads specialist

Google Ads is an important tool for growth, and we know it's a matter of trust to enter into a collaboration with a Google Ads agency. Therefore, we would very much like to have a dialogue with you, so you can feel secure and well-informed before a potential collaboration.

Google Ads Specialist Disciplines

The 3 branches of Google Ads

Google Search

Google Search

Google Search is the type of ads we all recognize when we search the internet via Google, strategically placed at the top and bottom of all search results.

Our Google Search effort always begins with a rigorous keyword analysis, where we delve deep into the search intentions of your users. This helps us tailor the right bidding strategies for the most effective keywords for your business. The goal is for you to only advertise for keywords that generate revenue and profit for your business with Google Search.

We ensure that your Google Ads specialist continuously monitors your Google Ads and proactively takes action if it turns out your ads are not performing as desired.

Google Shopping Ads

Google Shopping

One of the most crucial factors for success with Google Shopping is a correctly formatted and selected product feed. Without this, we cannot devise the strategies needed to maximize your profit, based on your strategic business perspective.

We constantly improve the quality of your Shopping feed, not only meeting Google's requirements for ads but also ensuring you stand out with engaging ads from your competitors.

When our Google Ads specialists work with Google Shopping, we also like to implement value-based bidding, thus using your budget most effectively by focusing on customers who provide the most value for your business.

Google Display Ads - online advertising

Google Display

Google Display Ads are somewhat outside the usual purpose of Google Ads, which is to show ads for specific searches to thereby drive traffic to your site. We use Google Display Ads when, in conjunction with your overall marketing strategy, you aim to reach new customers through brand awareness.

Display Ads can be shown as display ads on Google Display Network (GDN) to reach users who might not specifically search for your product but could be interested, or they can be placed on sites suitable for your brand. A good example would be Display Ads for gaming equipment displayed on, a site dedicated to gaming.

We work closely with you to define target groups and messages to provide you with the most benefit from our efforts.

What is Google Ads, and why should your company consider it?

Google Ads, formerly known as Google AdWords, is more than just an online advertising service; today, it is the main gateway to a modern digital marketing strategy.

Imagine this: Every time someone searches for a product or service that your business offers, your ad for your service or product is among the first they see. With Google Ads, your business can be at the top of the search results, right when customers are actively searching for what you offer and are most ready to purchase.

With Google Ads, we can also tailor your ads to specific demographic data, geographical locations, interests, and much more. This ensures that we can target precisely the people most likely to convert into loyal customers.

Based on a Pay-Per-Click (PPC) model, it also means that you only pay when a potential customer clicks on your ad. It's a cost-effective way to drive traffic and generate sales.

We are very aware that every company is unique and that the digital marketing landscape can seem overwhelming. Regardless of the type of business one is in, with Google Ads there will be an advertising opportunity that fits the way one wishes to boost their digital marketing. But navigating these waters is not always easy, and that's where our expertise comes in.

It can be hard to see where to start and how to maximize one's investment. One of the key elements in ensuring a successful Google Ads campaign is understanding and optimizing the click price - a crucial parameter for the profitability of your advertising. Read on as we delve into this essential component and shed light on how we, together with you, can ensure the best strategy for your business.

Ads Considerations

Understanding Click Prices on Google Ads

When delving into the world of Google Ads, there are some key factors that significantly determine the price you end up paying per click, also known as Pay-Per-Click (PPC) or Cost-Per-Click (CPC). It is essential to understand these parameters to optimize your advertising strategy and thus achieve the maximum benefit from your investment.

Maximum Click Bid: Understanding Max CPC

When setting up an ad in Google Ads, you set a maximum bid for how much you are willing to pay per click – also known as Max CPC (Cost Per Click). This bid plays a central role in determining whether your ad is shown and how high it ranks compared to competing ads. It's a balancing act: A high bid can place your ad higher, but can also quickly deplete your budget. Conversely, a too-low bid can result in fewer views and clicks.

Quality Score: The Key to Efficiency in Google Ads

Google continuously strives to deliver the most relevant search results to users. This commitment to relevance is precisely what makes Google the preferred search engine for millions. When it comes to advertising, the quality score plays a central role in ensuring this relevance.

The quality score is a measure developed by Google to assess the relevance and quality of the ads that advertisers wish to display. Although the list of factors determining a quality score is extensive, it fundamentally comes down to how relevant and user-friendly your ad and the associated landing page are in relation to the user's search.

To improve your quality score, your ad and landing page should be as closely aligned with the user's search as possible. For example, if the search is "furniture carpenter", a page from a furniture carpenter would be more relevant than a general furniture dealer. This concept is referred to as search relevance.

However, search relevance is just the tip of the iceberg. An effective Google Ads strategy should also consider other factors such as the page's user-friendliness, speed, and the historical performance of your Google Ads account.

When a user performs a search, an auction for the relevant ad click is initiated. In this auction, Google weighs both your bid and your quality score to determine the placement of your ad. This combination of bid and quality score forms your "Ad Rank" - and this rank determines whose ad is displayed.

Additional Factors Determining Click Price

In addition to Max CPC and Quality Score, several other factors can influence the click price. This includes the competition on the specific keyword, temporal variations (e.g., day vs. night or weekends vs. weekdays), the geographical location of the user, and the device the user searches from (mobile vs. desktop).

Finally, the overall ad ranking also plays a role. This ranking is determined by a combination of your Max CPC bid, your quality score, and the expected impact of your ad extensions and other ad formats. The higher this overall ranking is, the better your placement, and possibly at a lower price than competitors.

Understanding click prices is just the tip of the iceberg when it comes to Google Ads. With the right strategy and insight, you can maximize your ROI and ensure that your advertising delivers the desired results.

Om google ads

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w360 - Marketing service

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