Claus Ømand
11 May 2023
Google Analytics to be phased out and replaced by a new version
Have you ever considered how important data is for your online sales? If so, you'd also know the significance of having a reliable and efficient analytics tool like Google Analytics.
But what if I told you that Google Analytics, as we know it today, is soon to be phased out and replaced by a completely new version, specifically Google Analytics 4 (GA4)?
Read on below.
Google Analytics 3 will cease processing datata
It's crucial to be aware that Google Analytics 3 will stop processing data from July 1, 2023. This means that if you are still using Universal Analytics, you should upgrade to GA4 before this date to continue collecting data and gain insights into your user behavior, sales, and the effectiveness of your online marketing.
What is Google Analytics 4 (GA4)?
Google Analytics 4 is a new platform designed to meet the challenges of a world where users engage with content across various devices and channels. With GA4, you have access to more advanced artificial intelligence and machine learning, a more user-centered approach to data collection, and more flexible options for integrating with other Google products and third-party platforms.
Although there have been concerns about GDPR compliance with Google Analytics 4, Google has addressed these worries and released tools and resources to help users ensure that their data collection and reporting comply with GDPR legislation.
Are you concerned about GA4 being GDPR compliant?
For users still concerned about GA4's GDPR compliance, alternatives like Matomo are available, and there are other options as well. These platforms are known for stronger GDPR protection, more control over user data, and data staying within the EU.
For instance, Matomo is an open-source analytics tool that gives you full control over your data and where they're stored. This means you can host your data on your servers, ours, or Matomo's cloud servers, ensuring you have complete control over where your data is stored.
Regardless of the web analytics platform you choose, it's essential to be aware of GDPR compliance and take the necessary steps to ensure that your data collection and reporting align with these requirements. This includes updating your privacy policies, implementing a cookie banner, and allowing users to choose what types of data they want to share.
Need help switching?
We at W360 can assist you in transitioning to GA4 or Matomo and ensure that your data collection and reporting comply with GDPR legislation. Contact us today for more information and advice on how we can help you maximize your online presence and achieve your business goals.
Thank you for reading, and we look forward to working with you!
