From messy CMS to WordPress – with a focus on security, SEO, and scalability
Expanite chose W360 as their digital partner to migrate their website from a locked and outdated CMS to WordPress. The result is a future-ready WordPress platform with a flexible structure, easier administration, and a secure, guided process from start to finish.
W360 scope of work
-
Technical migration & advisory -
WordPress design and development -
SEO and structural improvements -
Usability and performance optimization -
Multilanguage -
Training and support
Discovery and alignment
After evaluating several vendors, Expanite chose W360 because we aligned with their needs through a transparent process and a strong focus on security. For Expanite, it was crucial to have a partner who could guide them safely through the migration — avoiding the serious mistakes experienced with their previous CMS setup.
The discovery phase focused on key topics like SEO, tracking setup (Google Analytics, Maps, Consent Mode), multilingual structure, and flexible hosting. The project was divided into three clear phases, each with defined responsibilities.
A solution built for freedom and control
Expanite opted to handle all content migration in-house. W360 delivered a fully customized WordPress platform with the right flexibility and modules to support proper setup and SEO. We provided guidance throughout the process, reviewed initial pages, and equipped the team with the tools needed to implement content correctly.
The solution also laid the groundwork for future growth — including multilingual support and a backend structure designed for easy content management without technical dependencies.
The result
The new expanite.com is responsive, SEO-friendly, and built for flexible operation — whether Expanite’s team manages it independently or seeks external support.
- WordPress solution built around Expanite’s brand and site structure
- User-friendly backend with flexible templates and modules
- Full control over content, hosting, and platform development
- Strong SEO foundation and correct setup of tracking tools
- Clear roles and responsibilities with transparent project communication
Expanite’s identity
A digital upgrade that reflects precision and technology
Expanite specializes in world-class surface hardening technologies — and the new website needed to reflect just that: technical expertise, credibility, and a global presence.
Our task was to translate the company’s industrial strengths into a modern, professional, and scalable digital platform. We preserved the existing design and structural concept while delivering a new WordPress solution with greater flexibility, better performance, and room to grow — across languages and markets.
The solution gives Expanite full content control and makes it easy for the team to maintain and evolve the site — without compromising brand consistency.
The discovery phase
From CMS frustration to WordPress freedom
From the first meeting, it was clear that Expanite had faced challenges with previous solutions — including lack of flexibility, complex CMS structure, and poor support. That’s why trust and transparency were at the heart of the onboarding process.
We explored their needs in detail — covering SEO, redirects, tracking, content structure, and multilingual support. Particular attention was given to the proper setup of tools like Google Analytics and Search Console, and we ensured Expanite felt fully confident in managing their own content post-launch.
A collaborative partnership built on support
Throughout the project, we provided hands-on guidance and feedback when the team needed it — including detailed reviews of the first 10 pages. The combination of a strong technical foundation and ongoing support ensured a smooth and efficient transition to WordPress.
