A Tailor‑Made Webshop for
Thuesen Farver og Idéer A/S
W360 Scope of Work
-
Clarification and requirement specification -
UX / UI design -
Web development -
Integrations and new functionality -
Service, support, and hosting
The Challenge
Despite significant investment in their existing Opencart platform, Thuesen Farver & Idéer failed to see expected sales results. It became clear that their webshop was not tailored for an optimal user experience. Poor search functionality, limited filtering, and a confusing template hindered smooth shopping—especially on mobile. Furthermore, the design did not reflect the company's brand as desired.
With a vision for a modern and functional webshop, Thuesen Farver & Idéer sought a scalable digital solution—and that's where W360 came in.
The Plan
Workshops focused on design and functional analysis set the stage. In close collaboration, the entire purchase journey was mapped—emphasizing the importance of helper features for online paint shopping.
This led to the creation of a paint configurator, serving two main purposes:
Visualization & Confidence: Let customers visualize and feel assured that their paint choice matches their project before ordering.
Uncertainty Elimination: Combined with a color selector and quantity calculator, customers received clarity on paint purchase amounts and a preview of how chosen colours would appear.
Once the full webshop sketch was approved, a detailed requirement specification was drafted, and the actual development began.
The Result
Following launch, the new webshop received a positive response from Thuesen Farver & Idéer's customers. Especially mobile users experienced major improvements thanks to optimization efforts.
The company reported an 11% overall increase in revenue. The enhanced user journey not only retained customers but also increased the average revenue per sale.
A significant milestone: sales of wall paint—both indoor and outdoor—within the first two months surpassed the total annual sales of the previous year.
With the right digital solution, selling paint online can be extremely successful.
Purchase Journey Visualization
New design focused on the customer delivers sales
It’s clear that understanding and visualizing the customer journey was critical.
A purchase journey starts not when a customer adds a product to cart, but when they first identify a need.
Understanding how customers decide, navigate, and choose allowed the webshop to be fully conversion-optimized.
Clarification Phase
The Foundation for a Fruitful Collaboration
A robust clarification phase from the start ensured that the final solution accurately reflected Thuesen Farver & Idéer's vision. By placing both functional and non-functional requirements at the project's core, the collaboration began on the strongest footing.
Smooth and Efficient Cooperation
With realistic expectations and resources from Thuesen Farver & Idéer's side, deliveries were accelerated, optimizing the project timeline. The collaboration was not only seamless but highly productive, with no issues reported.
