A Unified Marketing Strategy
Frees up time and drives growth
The Green Mango restaurant chain now has a single, dedicated partner for all marketing efforts.
From the initial strategic workshops to daily execution, W360 handles the entire brand and digital presence – allowing Green Mango to focus on what they do best: making the capital’s best Thai take-away.
W360 Scope of Work
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Workshop & clerification -
Market analysis -
Business development -
Commercial sparring -
Marketing strategy -
Execution
The Challenge
Like many other restaurant chains, Green Mango didn’t yet have the resources for an in-house marketing function, and their activities were spread across multiple agencies. This created challenges in unifying messaging, gaining an overall view, and measuring results effectively.
With too many players and loose ends, it was difficult to get full value from their marketing efforts – in terms of time, structure, and commercial impact.
The Plan
Following an initial workshop, we mapped out target audiences, channels, and potentials. We conducted a data-driven market analysis and developed a comprehensive marketing roadmap with KPIs, budget frames, and clear responsibilities.
From there, W360 took over all execution – from graphic design, branding, and content production to newsletters, Google Ads, and Facebook advertising. Monthly strategy sessions and reporting ensure transparency and allow for quick adjustments when needed.
The Result
Green Mango now has a clear and recognizable visual identity and a tone-of-voice that is consistent across all platforms – from social media and newsletters to menus and packaging. The brand appears sharper, more professional, and appeals to both loyal regulars and new guests.
The collective marketing effort has led to increased visibility and sales across all channels. At the same time, a large share of orders has shifted from external platforms like Wolt to Green Mango’s own ordering system – where profit margins are significantly better and customer loyalty is easier to build and retain.
Green Mango’s Identity
Cohesive Marketing – from Pad Thai to Paid Ads
For Green Mango, we’ve built a comprehensive marketing strategy that centers on the company's personality and visual expression.
From visual design to tone-of-voice, we’ve ensured that Green Mango’s authentic and colorful universe shines through across all platforms – whether it’s their website, social media, newsletters, or digital campaigns.
By communicating consistently and recognizably across all channels, we’ve strengthened brand credibility and provided customers with a cohesive experience – both online and in the restaurants.
The Clarification Phase
From Clarity to Return:
A Strong Foundation for Collaboration
To ensure an exact alignment between Green Mango’s business needs and their marketing ambitions, we prioritized a thorough discovery phase from the beginning. This phase was crucial to guarantee that our strategies and solutions reflected Green Mango’s goals, values, and ambitions.
By identifying both functional and non-functional requirements, we laid the groundwork for a collaboration that could deliver real value from day one.
A Collaboration with Flow and Momentum
The partnership between Green Mango and W360 has been characterized by trust, clear expectations, and open dialogue from the outset. This mutual understanding and strong collaboration allow us to execute quickly and efficiently – without compromising on quality.
Together, we've created a solution that is strategically grounded and easy to activate in daily operations.
